New Territory

Who it's for

Salespeople at any level moving into a new geography, vertical or segment, and teams opening a market the company has not sold into, assigned by a sales manager.

Output

• Three sourced reports on the new market, its competitors and its buyers, with a confidence rating on every section, and a territory brief the salesperson writes from them
• A scored report after each simulation with the moment that earned each score, and a trajectory across every attempt
• For the manager, a Ren summary of each salesperson and a team report once three have finished a simulation
• Scored against published frameworks: Enterprise Deal Qualification and Consultative Question Sequencing; the reports rest on named, cited sources

Program contents

1. Market knowledge · Market Intelligence
2. Competitive position · Competitive Landscape
3. Buyer understanding · Customer Intelligence
4. Earning the meeting · Finding the real problem · Phone Cold Call · Sales Discovery
5. Insight-led senior access · Executive Access

How the program works

A five-week program for salespeople taking on a new territory, market or segment, assigned by a sales manager or enablement lead, built on Renatus. Three research rooms and three simulation rooms · Five weeks, one or two rooms a week · Unlimited attempts · Ongoing thereafter.

The rooms

Why this program exists

A salesperson handed a new territory is selling into a market where nobody knows them, against competitors they have not met, to buyers whose reasons they have not heard yet. The first calls decide whether the territory opens. This program prepares them through research and simulation. Ren researches the new market, its competitors and its buyers from named sources and writes a sourced report on each, and then plays every person in the three scenes that test the salesperson when they ring a stranger, run the first conversation and sit across from a senior buyer.

What you'll achieve

1. Three sourced reports on the new market, its competitors and its buyers, with a confidence rating on every section
2. A territory brief they wrote themselves: the market, the competitors and their weaknesses, the buyer's trigger in the buyer's words, the gap the product answers, and a ranked list of first accounts with a reason for each
3. A scored report after each simulation with the moment that earned each score, and unlimited attempts, each a new scene in the new market, charted against every attempt before it

At a glance

Who it's for

Salespeople moving to a new geography, a new vertical or a new segment; a team opening a market the company has not sold into before; and a new hire whose first territory is one nobody on the team knows well. It is assigned by their sales manager or an enablement lead. Every research room takes the territory as the salesperson names it, and every simulation calibrates to sales role, from BDR or SDR to Enterprise rep, so one cohort can hold a first-year salesperson and a senior one. It assumes participants can already sell what the company sells.

Cadence

5 weeks

1

Market knowledge · Market Intelligence · Read the buyers and the rules with their confidence ratings; read the brief's first lines

2

Competitive position · Competitive Landscape · Read the battlegrounds and each competitor's weakness; read the switching case in the brief

3

Buyer understanding · Customer Intelligence · Read the buyer's trigger and the gap; read the brief as a whole and the ranked account list

4

Earning the meeting · Finding the real problem · Phone Cold Call · Sales Discovery · Read Earning Time and Next-step Quality; read Listening and Disqualification; read the Ren summary across five rooms

5

Insight-led senior access · Executive Access · Read Insight Led and Credibility Under Test; read the team report; set the ongoing plan

Session by session