Explore Bundled Kits

Fully interactive assessments, simulations, planning, and personalized research. From $5.Fully interactive programs and reports. From $5.

Business Model Review Kit gives founders and operators a complete, honest picture of how their business model actually works.

Kits · Business Model Review Kit

Career Transition Kit gives professionals everything publicly knowable about a company, a role, and a career move before they commit.

Kits · Career Transition Kit

Competitive Intelligence Kit maps the full competitive field for your market.

Kits · Competitive Intelligence Kit

Consultant’s Research Kit gives independent consultants and advisory firms a complete intelligence picture on any market, company, or competitive landscape.

Kits · Consultant’s Research Kit

Due Diligence Kit gives investors and acquirers a complete, sourced picture of a market and the company operating within it.

Kits · Due Diligence Kit

EO Executive Kit gives experienced founders and executives a structured diagnostic across the four areas that matter most.

Kits · EO Executive Kit

Investor Readiness Kit gives founders the research and structure they need before raising capital.

Kits · Investor Readiness Kit

Market Entry Kit gives established businesses the intelligence they need before entering a new market or geography.

Kits · Market Entry Kit

New Product Launch Kit gives product and founding teams the intelligence they need to move from idea to launch with confidence.

Kits · New Product Launch Kit

Problem-to-Plan Kit takes you from a vague frustration to a clearly defined problem, a stress-tested opportunity, and a structured 90-day plan.

Kits · Problem-to-Plan Kit

Startup Launch Kit gives you a structured picture of the market you’re entering, the competitors already there, and the risks you’re carrying before you commit resources.

Kits · Startup Launch Kit

Strategic Planning Kit gives leadership teams the external context and internal clarity they need for a 90-day or annual planning cycle.

Kits · Strategic Planning Kit

Startup Launch Kit

Launch your startup with confidence.

A seven-step kit that takes you from idea to execution — your market, competition, customers, pricing, and risks all covered.

Start the kit

Free report

Read our free market reports.

In-depth, up-to-date industry information — current stats, future trends, and everything in between.

Read it

Child Safety Simulation

Practise the calls that protect a child.

Realistic scenarios for the professionals who safeguard children — practise recognising a concern, asking the right questions, and responding correctly when it matters.

Run a scenario

Customer discovery simulation

Ask better questions.

Practise running a customer interview without leading the answers — and learn what your customers really think.

Try a scenario

Competitive landscape

Know who you're up against.

A structured map of who controls your market, how they compete, and where the real battlegrounds are.

See the field

Hover a product to see a live preview

Whether a market is real, where it is growing, and where the opportunity sits

How an entire industry is structured, who controls it, and where it is heading

Who controls a market, how they compete, and where the real gaps are

Who buys in a market, what drives their decisions, and where the unmet needs are

What competitors charge in a market, how pricing is structured, and what customers will pay

Who supplies the critical inputs to a market, how concentrated it is, and what switching costs

The technology deployed in a sector, and where competitive advantage moves next

How product reaches the buyer in a market, and where channel power is shifting

Financials, leadership, strategy, and reputation on a company

Deep dive into how a company operates strategically, and where it is most exposed

Revenue, margins, cash, debt, and auditor signals on a company

How a company is perceived across customers, employees, media, and ESG

Discover a country's GDP, political environment, infrastructure, and outlook

Discover a city's GDP, economic drivers, workforce, and trajectory

Trade flows, tariffs, agreements, and friction points between two countries

Background, current state, key actors, evidence, and where an issue is heading

What a policy does, who wins and loses, and how it lands in practice

The specific risks facing a market — ranked, evidenced, and with the signals to watch

Single-source exposures, concentration, and trade-route risk for a market

Climate, governance, social, and controversy risk in a sector

Pending legislation, enforcement shifts, and where the rules are likely to change

Licensing, compliance, recent changes, and pending legislation in a jurisdiction

Government stability, policy direction, and the political risks facing a market

What a role pays — verified across named salary databases and job posting data

Whether to take a job at a company, with the evidence behind the answer

Who the credible candidates are, what they earn, and how the search will unfold

How a career in an industry works — entry, paths, pay, and prospects

The three things that will move a business forward this quarter

A 90-day plan that turns a strategy into something a team can act on Monday

Segment, positioning, channels, and pricing — tested against each other so the four hold together

A positioning the market can place — and a category claim worth defending

A pricing strategy that the market accepts and the business can defend in negotiation

Dashboard, thresholds and owners

Dashboard, thresholds and owners

Targets, thresholds and cadence

Whether an opportunity is worth pursuing — with conditions or risks named

The real problem behind the surface one, with options and a recommended next step

How a business creates, delivers, and captures value — and where it is exposed

Where work is breaking, where capability is missing, and the one structural change worth making

Build, buy, partner, or wait — with the killer assumption named

Whether a specific partnership is worth pursuing — with the asymmetries named

The right financing structure for the opportunity — tested against fit, cost, and flexibility

A fundraise structured to close on terms worth living with

Every variance classified — structural, timing, one-off or noise — with the call the pattern demands

How long the cash lasts across three scenarios, with the killer assumption named

Whether the per-unit economics hold up — with the killer assumption named

Whether the pay set serves the talent strategy, with the cost of fixing it

A board report that lands the narrative, the KPIs, the exceptions, and the decisions requested

What metrics are missing, misleading, or quietly rewarding the wrong thing

A complete business plan ready to put in front of investors, partners, or a board

A career decision weighed against criteria that matter, with a pre-mortem and a verdict

What matters most, what you would give up, and what stays true under pressure

Which option holds up under income loss, rate moves, or a downturn

A relocation decision and plan, with the trade-offs each destination forces

What the culture is like — values in practice, leadership behaviour, and where the gap sits

Strategy clarity, alignment, talent density, ways of working, and trust in leadership

What's energising people, what's draining them, and the levers that would move engagement

The patterns in how a person handles pressure, conflict, collaboration, and decisions

PENDING — product being redesigned. See Replit brief.

How a person leads — defaults, strengths, blind spots, and development areas

Real strengths backed by evidence — and the cost each one carries when overplayed

The values revealed by what a person has held the line on, refused, or regretted

What every role owns, what's silently dropped, and which handoffs are breaking

Where the team is aligned on priorities and goals, and where dangerous gaps sit

Where trust, conflict handling, and accountability are strong — and where they break

Any subject explained to a real listener, scored on accuracy, depth, audience adaptation, and handling the unknown

A presentation rehearsal scored on lead argument, evidence, question response, and poise

A stakeholder-influence rehearsal scored on reading the room, framing, negotiation, and durability

A managing-up rehearsal scored on positioning, evidence, flexibility, and outcome

A meeting rehearsal scored on structure, air-time management, progress, and closure

The conversation that's been avoided, with an assessment of how the conversation went

A saying-no rehearsal scored on clarity, rationale, alternative, and relationship

A performance-conversation rehearsal scored on clarity, ownership, empathy, and path forward

A team-conflict rehearsal scored on directness, fairness, action, and aftercare

A hiring interview rehearsal scored on question design, follow-up, bias, and assessment integrity

A leadership crisis scored on decision quality, communication, strategy, and pressure response

A negotiation rehearsal scored on preparation, anchoring, concession pattern, and pressure response

A strategic-decision rehearsal scored on framing, information use, trade-off recognition, and time horizon

An ethics rehearsal where the right path is costly, scored on recognition and response

A prioritisation rehearsal scored on triage, trade-off recognition, communication, and revisability